30A- Final Reflection

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Here is my final post for this journey in ENT3003. Overall, I have learned a lot in this course from the various activities assigned. Not only did I learn about the concepts of entrepreneurship, but I learned about myself as a person. From posts such as the bug list, or the idea napkin, I was able to understand how my brain works, and how I can visualize my thoughts, which are extremely beneficial to me. I definitely dreaded days when I had to make three long posts, with many interviews, but overall it taught me good time management.

Overall, I found the most formative experience was creating my bug list. This allowed me to draw from all of the work I had done over the semester, and develop my idea in to a concise concept. It was extremely satisfying as I saw the culmination of all my hard work come to fruition. It taught me that I can diligently work over a long period of time to created a polished and finished product. 

At the beginning of the semester I did not consider myself an entrepreneur, however after this course I definitely think of myself as someone who has the potential to start my own venture. I now look at things and think about the opportunity they present, and how I could take advantage of that opportunity. Instead of wanting others to fix problems in my life, I now desire to use those problems that everyone share, to create an opportunity for myself.

If I could recommend anything to students taking this course, is to keep an open mind. At the beginning of the semester, the amount of assignments may seem daunting, however if they follow the schedule of the course, and engage themselves, they will find that these assignments actually benefit them as a person, even if they don’t pursue their idea. Regardless of whether or not students want to become entrepreneurs, having the mindset of analyzing their surrounds and taking advantage of opportunities will enhance their lives significantly.

Students in this course learn to think outside the box!

29A- My Venture Concept #2

Here is my revised venture concept:

Student Parking Solutions will dynamically change the parking situation at UF. It will revolutionize how students access their education and overall experience at UF. Struggling to commute to campus will be a thing of the past, and parking will no longer be a worry for the undergraduate off campus student body.

This opportunity arose from the inefficiency of the UF parking system. Currently, UF only offers one option for undergraduate students living off campus. This is called Park and Ride, and it consists of a lot/garage in the southwest corner of campus. Students park their cars then must take the city bus to the center of campus, which is a hassle and often discourages students from using the system. 

As stated above, this is the only option for undergraduate students who live off campus. The bus system that transports students is often unreliable and results in many students being late for class or other activities. As a result, there is a huge demand for parking in close proximity to the center of campus, which is the location of many undergraduate classes. Even if UF decided to offer a better solution, the university does not have the space to build a parking facility to accommodate the demand, so thus the opportunity will continue to exist. 

The solution I developed will repurpose land behind midtown, which is only a five minute walk from the center of campus. The revenue will be high, because there is such a large undergraduate population that lives off campus. In fact, a majority of students move off campus after their freshman year. I plan to offer different rates based on weekly, monthly, and semester long plans, with the longer plans offering a discounted rate to students. Additionally, my customer service will be unrivaled in comparisons to the bureaucratic processes of the UF transportation department.  

It is certain that my services will be popular with UF students. Based on the interviews I conducted, many students are unhappy with UF parking, and in almost every interview I conducted, students claimed they would use my parking.  Currently, there is no competition in the market. Private parking near campus consists of apartment complexes, which either don’t offer public access, or charge extremely high rates. Once I enter the market, it would be tough for competitors to create a similar product, as a lack of real estate and decreased demand. 

I have experience with student parking, which will allow me to correctly price my product to offer students fair pricing.  The pricing will be strategic based on availability, competition, and changes in demand for parking. My team will have both industry experts working full time, and student employees who assist with daily operations. We will have teams handling maintenance, sales, and marketing, which are overseen by full time experts. 

UF students are used to having a difficult time with parking, but my service will be unmatched, and is my secret sauce. Every student I know has had an issue with parking at some point in their college careers, I plan to fix that. In the future, I could expand around the state or even the country, where parking is also a problem. I am an ambitious person, and will seize any opportunity that presents itself to me. 

Overall, I received positive feedback on my idea. People who gave me advice didn’t suggest that I change my idea. However, one person recommended that I could use several smaller empty lots, which is a great idea that I will definitely take in to consideration.

As stated above, I didn’t receive any negative feedback on my idea. As a result, I sharpened the idea I currently have and tried to make the concept more clear and concise. 

Here is an idea of what my garages will look like.

28A- Exit Strategy

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 My exit strategy will consist of a calculated approach based on the current market conditions in Gainesville.

Based on experience, one should never leave a profitable business. With that said, I plan to stay in the parking business as long as I am making a profit. The only situation I see myself exiting the market is if there is an oversaturation, and I am no longer the preferred parking provider for students.

I have chose this exit strategy because I know that parking is something that can be managed remotely, meaning that I can continue with ventures elsewhere, and still profit from the business in Gainesville. Oversaturation is out of my control, and as long as I’m in control of the market I plan to remain in it. 

My exit strategy has definitely influenced my other decisions. It influences how I set up my organization, with full time experts in the industry overseeing a part time staff. I have set up my business to rely on trusted employees, and will give them an opportunity to become successful as well. This is a long term strategy that reflects my hesitation to leave the market.

27A- Reading 3

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 For my third reading reflection, I chose Thinking, Fast and Slow, byDaniel Kahneman. This book offers insight on to how the human brain works, and how thoughts are created. The main thesis is that human thoughts can be divided in to two systems, one of which is unconscious quick thoughts, and the other being calculated. 

This book has a lot to do with this course, and entrepreneurship in general, as individuals starting a business need to know when do use either system. Entrepreneurs need to be calculated and thoughtful in their decisions, as even the smallest decision can have a large impact on their future success. With that said, entrepreneurs also must have the ability to act fast in a situation with little time. They must recognize a potential opportunity and seize it, rather than wait too long and then the opportunity may not exist anymore. 

An exercise that I would design for this class would be to analyze one’s decisions throughout a span of time, and determine if they were system one or system two. This way, students could realize exactly how their thinking, and expect how they will react to certain situations. 

The biggest surprise for me reading this was how much unconscious thought occurs throughout the day. 90% of the decisions we make are not ones we deeply process. It puts life in perspective, as our brains act on autopilot most of the time, and many of the things we do are not by conscious choice. 

26A- Celebrating Failure

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Today I want to discuss failure, as it is one of the most important aspects of entrepreneurship, and life in general. I have failed many times and I will continue to fail in life, as it is a part of being human. Nobody is perfect, and we spend our lives stressing to be perfect.

As a personal experience, I struggled in school with one of my classes, Business Finance, as I found the course extremely challenging. For my old major, Finance, you are required to have a B in the course. I ended the course with a D+. It was extremely frustrating for me, as I would have to retake the course in order to continue with my major. For me, it took a lot of contemplation and reflection in order to overcome this failure, and figure out my next course of action. 

From my difficulty in the course, I discovered that no matter what I did, I probably wouldn’t do well in the course. Then I reflected deeper on why I wanted to be a finance major. It was mainly because I thought it was more prestigious than other majors. I continued to think about my future, and realized that being a finance major wouldn’t make me successful, but rather my drive to thrive in life would. So as a result I changed my major, and found a passion for real estate, which you don’t need a finance degree to be successful in.

Failure is rough, but it is a mindset. Every situation can be viewed in a different perspective. What might seem to one as a catastrophic failure, could be a discovery for another passion, or an opportunity to find a right path. This course has taught me that while you can fail a lot, those who use that failure to grow will ultimately succeed. 

25A- Whats Next

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For my existing market, I have interviewed three customers who are giving insight into what I can do to offer further services. I interviewed three undergraduate students who are heavily involved. The feedback I received was:

The students described that while my concept of parking was extremely helpful, UF campus is a big place, and that simply walking to the center of campus may not be sufficient enough for all of my customers. As a result we will implement a two part plan. 

The first will be to offer parking around the entire perimeter of UF campus. Meaning that if students have class near sorority row, they could park at one of our structures near there, or if they have class at Shands, they could park at our facilities designed for health commuters. 

Second is transportation, which we will offer in the form of a small efficient fleet of buses. This is not similar to the RTS system in that out drivers will be highly compensated to ensure their commitment to being on time. Students will be able to trust our system to being there when they need it.

For the next part of this task, I have interviewed two individuals who have given me insight into tapping into a new market. 

They explained to me that my current market is almost exclusively based on students. However there is definitely other needs for parking the Gainesville area. From their feedback, I have come up with two other markets that I could tap into. 

The first is gameday parking. UF gameday transforms the town, with an influx of thousands of people coming for the football game. I could use my existing facilities to create a revenue in a new market, as students likely wont be using my service on a Saturday gameday. 

The second is downtown parking, which is always a hassle for patrons of businesses in that area. If I was able to create a streamlined solution, I could generate significant revenue by changing the culture of downtown parking in Gainesville. No longer would people try and search for meter parking, but rather they would come directly to my facility for a no hassle experience.

Overall, I was unaware of these markets, but once I conversed with my interviewees, I agree with their statements regarding the demand in these two new markets.

24A- My Venture Concept #1

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My venture concept for Student Parking Solutions can be described here:

My firm will change the parking situation at UF forever. It will permanently revolutionize how students approach their commute to campus. It will make the resources at UF more accessible to students who live off campus, and overall increase involvement in student activities. 

To start, this opportunity was created by the lack of parking provided by UF parking services and the City of Gainesville for undergraduate students living in off campus housing. UF currently offers these students a program known as Park-n-Ride. This is where students park at a complex in the southwest part of campus, and then take a shuttle bus/RTS to the center of campus. The problem lies within the inefficiency of the system, and the lack of spaces existing versus the actual number of students needing to park.

Students currently must either park there, or find some other solution allowing them to get to campus. This can include public transportation, illegal parking, Uber, etc. From the interviews I have conducted, this is not a viable solution for many, as students are finding themselves receiving many parking citations, or late to class because of the transportation system. This opportunity to provide parking in close proximity to campus is enormous, because the majority of undergraduate students live off campus after their first year. Furthermore, unless UF decides to revise its parking plan, the opportunity will continue to exist. 

My solution is to build several parking structures on undeveloped or repurposed land in the midtown neighborhood, which is a mere 5 minute walk to the center of campus. It will create revenue because of the high demand for parking. Our firm will offer semester long, monthly, weekly, and daily parking rates. Students choosing for a longer pass will benefit from discounted rates. While priced similar to UF parking, we will provide a level of customer service that is unmatched, and create a no hassle environment for students. 

There is no doubt that the student population will embrace my business. From the feedback I received from the interviews I conducted, there is such a high need for parking, that students will make use of our facilities. As of now, there is not any competitors in the market. The only parking strucutres close to campus are private apartments, which only issue passes to their residents or charge high hourly rates. Furthermore, it would be tough for any competitors to match enter the market after my business has taken up the customer base. 

My experience in the business allows me to know exactly how to maximize revenue from parking. Our pricing will be dynamic and competitive, with adjusted rates based on availability and demand for our services. The employees will consist of both students and full time experts. The students will run day to day operations while overseen by experts in business, marketing, and maintenance. 

My secret sauce is my unrivaled service in a market that is used to subpar options. Parking has never been easy for students at UF, and I am going to make it hassle free. In terms of expansion, I would move my operations to other campus around the state and county with similar needs. For me personally, I will tackle any opportunity that presents itself.

23A- My Unfair Advantages.

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Here are my top ten resources that set me apart. 

1.    Personal Experience- Many entrepreneurs start businesses without first being the customer of their potential business. This is something rare compared to others. Its value is that I know exactly what my customers experience. The only way it could be copied is if someone else was also in my position. There is no substitute for personable experience.

2.    Limited market. This is valuable because my business can grow in a market that is not competitive. It is rare because many industries are inundated with competitors. It is cannot be copied or substituted because once a market has several businesses, it will never be as easy to make a business successful.

3.    A high demand. Parking is a dynamic situation at UF, and is rare compared to other locations. The value of its demand is untapped. Furthermore, it is not easy to generate demand like this, and it can definitely not be substituted or re created. 

4.    Easy development opportunities. The value here is in the fact that there is prime real estate in the midtown market that can be converted to parking for a low cost. This is not common, and companies usually find difficulty with establishing operations in cities without open real estate. 

5.    Previous business experience. Many entrepreneurs start their business without being experienced in the industry before. For me to have that experience is rare and valuable. Many companies only hire experienced people, because it cannot be replicated or copied. 

6.    Plenty of options. My firm will bring value and uniqueness because we will be working with students on an individual basis to provide a solutions for their parking. Many companies will not do this, making our service unmatched.

7.    Convenience. This is rare for UF parking. UF parking for students is usually out of their way, and a huge inconvenience. My solution erases that, and there is limited room for replication. 

8.    Affordability. Usually when firms provide something others cannot, it does not come cheap. Even UF parking can be expensive. With my solution, I can offer students parking that wont break their budget, which is unmatched for convenient parking. 

9.    Student Staffing. Many of the day to day operations will be handled by part time students. This creates an opportunity for both income and professional development for UF students. It also is not a business practice used by many other businesses, as they are designed to be run by people with professional experience. 

10.  Expertise. While students will handle the basic operations of the business, our expert consultants in business, logistics, maintenance, and finances will oversee their efforts. Using this unique two part system, I will create a business model that will be difficult to replicate by rival firms. 

With that said, I think the most valuable asset I have is my experience. I know how difficult parking can be for students, as I dealt with that during my at UF. It will allow me to connect to my customer base and expand my business more than any of my advantages

22A -Elevator Pitch

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This is my third elevator pitch

The feedback I received on my last pitch was mostly positive, with an emphasis on my strong speaking ability. The only negative feedback I received was that I was too slow, so I tried to speed things up a little, and I tried to really emphasize my strong points. I agreed with the feedback on my last post, and I really wanted to make my viewer convinced that I was convinced that my product will be successful.

21A- Reading Reflection 2

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For my second reading reflection, I chose “How to Fail at Everything and Still Win Big” by Scott Adams. It is his own autobiography regarding his cartoon Dilbert, a widely circulated office cartoon. In the book, Adams recounts his story, and gives lessons on living a better life. The lessons are in numerical order and offer insight to becoming happier, healthier and more successful.

This book enhanced my experience in ENT 3033 because it focuses on how to overcome your failures. Adams specifically states in one of his lessons that failure for an entrepreneur is inevitable, but how you use that failure can create your success. In Ent 3033, we talk about how we will be successful, and what will drive our success, but I don’t know if we consider how we could fail. This book provides insight into that concept.

As stated above, there is an emphasis on getting past failure with this book. As a result, I would create an exercise that asks students how they think their idea might fail. If it fails, how could they turn it around for success. 

The most surprising thing is I found was his understanding of human nature and how it relates to entrepreneurship. He speaks about productivity, and how you have to find doing something that is risky, but it’s a risk you enjoy. Furthermore, many say that entrepreneurs are flexible and can work anywhere, but he talks about how having a balanced office and home life can lead to success. Overall the understanding of the human mind surprised me.

20A- Growing social capital

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For this post, I contacted three individuals who also have deal with private parking around UF campus. I was able to do this because I have started working at the Standard Gainesville, which has a 10 story parking facility with public parking. 

The Domain Expert I chose for this is named Rick W. He is the maintenance supervisor at the Standard. He is an expert on our parking garage, and all of the technical details that go in to it. He has worked in facility maintenance for a long time, and is very knowledgeable about the building and parking facility. He can tell you the right square foot for a spot size, and can tell you the inner workings of a gate system. I met Rick through my work, and we have a professional relationship where I assist him and he assists me on tasks needing to be done. He could offer me advice on the technical aspects of parking and provide mechanical insight vs. business insight. 

The Market Expert I chose for this is Rob M. He is the general manager of the Standard, and has transformed our parking situation. He is knowledgeable of the student market here, and knows what it takes to get revenue traffic in the garage. He has worked in student housing for many years, which is directly related to student parking. I also work with him on a daily basis, and we have a similar professional relationship to Rick and myself. He could provide me market insight and or suggestions on generating traffic. 

The supplier I chose is John at HD Supply. John is our facilities maintenance rep at the Standard, and he allows are maintenance team to keep the apartments and parking garage in top shape. Any kind of technical or mechanical product, he has and will provide. I met him during this spring  when we were renovating the building, and he was on sight many days. We have a working relationship and The Standard does a lot of business with HD. He could definitely supply me with the mechanical products needed to maintain any parking facility that I have. 

This experience for me was different than traditional networking events, as I was able to created professional relationships with these people in a hands on, real world environment. This is not professional development, but rather actual business contacts that I have. Furthermore, I receive advice from these people on a daily basis, rather than having to ask for it as a favor. 

19A- Idea Napkin #2

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Here is my idea napkin #2 about parking at UF.

In the napkin I discuss who I am, what I am offering, who I'm offering it to, why they care, and what sets me apart.

The feedback for my previous napkin was mainly that it needed more words. For this napkin, I tried to incorporate that suggestion. I had words for each sections.

Another feedback I got was that I should show how my connection to my customer base was strong. Thus, I explained on the new napkin that I was once a student who struggled with parking, and I know how many students are in need of a solution!

18A- My avatar

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Heres a description of my prototypical customer:

• Female UF undergrad student
• Drives a volkswagen sedan
• Live in apartment 3-4 miles from campus
• Is a straight A student
• Participates in a club sport and is a SGA Senator 
• Attends every home basketball game

This description is an accurate representation of my customer base. Female students are less likely to park illegally on the street near campus, and will try to find a spot where their car won't get towed. Guys however, will likely not want to pay a meter and take their chances. They drive a regular sedan because they are middle class, and may not able to afford living right by campus, and must commute. They are determined to better themselves, and commute to campus everyday for various amounts of time, as they are focused on studying and being involved. They are also a passionate gator fan and make sure not to miss any home games. All of these things require a commute to campus in an efficient amount of time, which my parking solution will allow her to accomplish. 

While I am a guy, this customer and I have a lot in common. We both try to be involved as much as possible, and before I lived in midtown, I had a lot of issues with parking. The reason I know so much about this parking need is because I used to have it myself, with no solution available. As a result, I can connect with my customers on a personal level.

Here's an avatar of someone fitting my description 

17A- Elevator Pitch #2

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Here is my second elevator pitch. It discusses my parking solution proposal.

In my previous pitch, I received feedback regarding my solution. People asked how I was going to charge, if I would tailor solutions to students, etc. These are all questions I attempted to answer in this pitch now. Overall, the constructive feedback allowed me to grow. 

This pitch is much better than the last one because I prepared more extensively, and also I laid out my exact plans, and discussed 3 ways parking will be improved over the current situation at UF. Furthermore, the pitch was more organized and my thoughts were more concise. 

16A- My secret sauce

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My secret sauce, or what makes me different, is that I am persistent on achieving my goals until I succeed, no matter what happens in between. 5 ways of my human capital that reflect this are:

1.     I am a communicator. I am upfront with everyone, I let them know what my intentions are from the start, and what I expect from them

2.    I am a task manager. From a young age, I have always prioritized different things according to what my current goal is. 

3.    I am a problem solver. Give me any problem, and if its something that interests me or requires me to solve, I will work tirelessly until I complete it. 

4.    I am compassionate. I have always and will always try to put myself in others positions before I make a decision that affects them

5.    I am a winner. I work to be the best at everything I do. If I cant be the best, I sit down and figure what I need to do to be the best. 

I interviewed 5 people regarding my human capital.

1.    My mother. I asked her about my personality and how I relate to those traits that I stated above. She stated that even from a young age, I was always able to communicate what I wanted to her. Additionally, she stated that I liked to play with Legos, because I could build multiple projects at one time, and solve the puzzles without using the directions. Furthermore, I was always nice to others, and I worked to be the best at swimming. This interview was important to me because my mother provides a unique perspective. She knows me better than anyone and can accurately describe my traits. 

2.    The second person I interviewed was my grandfather. He talked about the times when all my cousins were together. I was always the loudest, and I always wanted to win any game we played and to be the “best”. I appreciate this interview because my grandfather was able to compare me to my peers from an early age. Whereas for my mother, I was an only child so there was no constant comparison.

3.    The third person I interviewed was my girlfriend. She discussed times when we argued, how I would sometimes be upset until I won the argument. However, she also stated that I wanted to be a good partner, and would work to correct my mistakes if I made them. This is important because she gives me her honest opinion every time. She will be the first person to call me out if I make a mistake. 

4.    The fourth person I interviewed was my Aunt. She described me as one of her only relatives that reaches out on a regular basis to check in on her. She said this emphasizes my passion and communication skills. This perspective was important because it comes from a person I only see twice per year. They must rely on their impressions of me, because they don’t see me on a daily basis.

5.    The final person I interviewed was my father. He compared my traits to those of his colleagues in his industry. He talked about how my communication skills will assist me in business and that my drive will make me successful. I put a high value on this interview as my dad is the person I am closest to. I always can go to him for advice and I know he will give me his honest opinion without judgement. 

In these interviews, I really tried to accomplish getting a true perspective about myself from others. It seems that there is a general consensus about my communication, problem solving, and desire-to-win traits. With that said, the main benefit of this exercise was to realize what traits I can use to my advantage in the future. 

15A- Buyer Behavior #2

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This week, I interviewed three different people, to evaluate potential alternatives to my solution. This will allow me to evaluate 

The first individual is named Jenny. She is a friend of mine who commutes to campus and works as a teaching assistant. She has to commute to campus for her personal classes, for the lectures she assists teaching with, and for various meetings/other events. As she is still an undergrad, she has issues with parking on campus as well. She currently uses UF’s park and ride system, but is unhappy with it. I asked her what solution she would use if parking near campus wasn’t an option. She complained about using public transportation, especially because she teaches at night, and often feels unsafe about the bus. Furthermore, she has to walk 1 mile to the bus stop from her apartment, which makes her feel very uncomfortable at night. She said her best option would to uber from her apartment, but it is not cost effective, and she is already struggling with student loans.

The next person I talked to was Jared. He is in my fraternity, but lives down 13^thstreet 2 miles from Shand’s. When I asked him about his commute, he also tries to park near or on campus, but doesn’t have a permanent solution. He claims that he has a UF Park and Ride decal, but doesn’t like using the system as he has to go way out of his way to get to class. He tries to find parking on the street near sorority row and mid town, but often gets tickets and has been towed 3 times. I asked him what he would do if he could no longer park near campus. He said he would probably commute via bike to campus, however he did that over the summer and would often have to ride through heavy rain, which is unsafe and inconvenient. 

The final person I interviewed was Joe. Joe works at a restaurant in downtown Gainesville. However, his shift starts just 30 minutes after he has class. Additionally, he currently walked 1.5 miles to class. He stated that if he could drive to campus, he would save a ton of time, as he could keep his work clothes in his car and just drive to work. However, at the moment, he must walk home then scramble to get to work. I asked him if there was another solution he could use. He stated he could ride his bike as well, but that the streets he has to ride on have heavy traffic and a small shoulder, making him feel unsafe. 

Overall, there are not many solutions to the campus parking situation. Students do not have the financial means to ride share everywhere, nor are all the streets and weather conducive for bike riding. Even with the alternatives presented, none seemed like a viable solution and the people I interviewed were not enthusiastic about them. 

14A- Halfway Reflection

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I want to reflect on my time in this course, as I have learned a lot about the skills needed to be a successful entrepreneur. 

To start I want to discuss behaviors I have used to be successful. Before this course, I simply did assignments when they were due, or at random times. This blog has taught me consistency and routine. I know when the posts are due, and I think about what I am going to write all week long. Another skill I have learned is how to brainstorm ideas, then use logical reasoning to figure out which ideas work and which aren’t so great. 

There have been a few moments when I wanted to give up. Specifically, I had a week where I had several exams and 3 posts for this class. However, this course has taught me to be tenacious with my writing, and has enhanced my written communication skills.

If I could offer tips to future students in this class they would be:

1.    Stay up with the assignments, it can be very easy to fall behind and not earn the grade you want.

2.    Think outside the box. Many people who brainstorm ideas think about solving the world’s greatest challenges. Make use of the bug list and solve something that you deal with on a daily basis.

3.    Write your blog with a purpose. Not only does it satisfy the course requirements, it offers me a level of personal reflection I didn’t know I had before.

Me, A successful student and future entrepreneur

13A- Reading Reflection 1

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For my first reading reflection, I explored the Biography work titled “Steve Jobs” by Walter Issacson. It consists of 40 interviews over 2 years, before Steve Jobs, the famous leader of Apple died. Here are some of my take-aways:

·     What I found most interesting is that Jobs was unlike other entrepreneurs in which he shaped his efforts and products to meet the opportunities around him. Instead, he would warp his reality to make a product that everyone desired. This was termed by his team as his Reality Distortion Field.

·     What I admired about Jobs is his unwillingness to quit. He was fired from the company that he founded, and yet he still pursued his dream and changed the world

·      I didn’t admire how hard Jobs was on his employees, according to them he was an overdemanding perfectionist

·     Jobs did encounter a couple failures and adversity. He was fired from his own company, and then started another firm NeXT, which was seen as a failure and blackhole for money. 

I also noticed that Jobs had a vast competency in software/hardware engineering. Many times, entrepreneurs can run businesses effectively, but need outside help with the actual development of the product. In Jobs case, he could do both. 

I found the part about him naming the firm apple kind of confusing. From reading, I gathered that Jobs was a calculated entrepreneur, and when he named his company Apple, he did it randomly, which surprised me.

If I could ask Jobs anything, it would be about him not only pioneering a product, but an industry as a whole. Additionally, I would ask him about his strategies to set apple apart from the competitors. I would ask him this because growing up, everyone I knew treated Apple as a step above the rest of the computer manufacturers, but oftentimes they had the same specifications as Apple computers at a cheaper price.

Jobs was driven by hard work, it was what made him successful, he doesn’t think about hard work, he embodies it.